Marketing and Communications Manager

An exciting opportunity has arisen for a senior Marketing and Communications professional to join ClimateCare, an established and market leading environmental business in the Climate and Development market. The purpose of this role is to support delivery of the company's Vision, Mission and Commercial Plans through the formulation and implementation of effective marketing and communications campaigns and initiatives. The main focus of the Marketing function is to create the right environment to enable sales and to help develop and support our major client's communications programmes. The role is based in ClimateCare's Oxford office.

Supporting our clients

A key focus will be working with our relationship managers to identify PR, Communications and social media activity for our major clients. You will work directly with their Sustainability and Marketing teams, to develop communications plans around their carbon reduction programmes, at all times seeking to gain maximum brand benefit for those clients,and establishing a comprehensive network of channel marketing partnersfor us. You will also provide strategic communication support to clients' sustainability campaigns to ensure maximum stakeholder buy-in.

Building the ClimateCare business

As Marketing Communications Manager you will develop and implement both online and offline marketing communication plans to engage with consumers and bring our projects and services to their attention. You will have considerable autonomy to develop targeted, tactical and strategic marketing campaigns, alongside developing significant web presence and social media engagement.

You will be responsible for:

• Developing brand awareness which will include re-launch and brand building projects.
• Developing and delivering engaging, global communication campaigns to meet the company's client acquisition and retention objectives
• Building and implementing results driven marketing campaigns with clear objectives and regular tracking and measurement of success
• Building a targeted PR calendar, comprising articles, blogs, editorial and speaking opportunities/conferences
• Strengthening and promoting ClimateCare's role at the forefront of Climate and Development Finance in the carbon market, as well as a leading 'profit for purpose' or 'Social Impact' business
• Developing and managing the marketing communications programme across all media platforms - print, broadcast, digital and photo. You will increase the already strong brand awareness by developing a Marketing/Communications programme that includes PR and Events
• Working with third party agencies to develop and implement clear compelling communications around our projects and corporate offering, and turn these into useful, results driven communications materials that support our sales process and drive/attract sales enquiries to our existing sales team

Customer Experience - You will walk through and identify our corporate customer journeys and review on a regular basis to assess effectiveness, and whether we are delivering on our promise of a best in class experience. You will make recommendations for improvement; create implementation plans and take action immediately where appropriate.

Development Opportunities

We are very focused on ensuring that our team find ClimateCare a rewarding, satisfying place to be. If people aren't enjoying and learning from the hard work, then the fit probably isn't right.

To start with - you will be the marketing department. However as we re-establish and re-affirm our positioning in the market, and grow accordingly - we would look to rapidly bring on additional marketing team members (in line with commercial imperatives) to focus on specific areas such as client marketing, social media and online, PR and communications etc… In addition, given our positioning in the environmental sector, we make extensive use of intern programmes for marketing support. Your success and future career progression is limited only by your talent and ability to deliver on your objectives and to lead the marketing team as we grow.

You will be responsible for the development and implementation of our highly targeted marketing communication and PR strategy as well as online and social media programs across the UK, Europe and US.

Web and Online Presence

You will developthe annual strategy and budget for our online presence and e-commerce sales targets; you will work with internal stakeholders to develop and create an improved UI and user journey for the online presence and maximize the online sales channel.

In addition to developing requirements for a new website, and ensuring the messaging and look and feel of the site aligns with the overall communications strategy; you will have responsibility for:

• Website SEO
• Creating and maximising blogging sites
• LinkedIn, webinars, Twitter and other social media outlets

About You

You will already be working as a marketing manager or sustainability marketing manager for an established brand in the Environment, Sustainability, CSR or Impact Investing space. You have considerable hands on exposure to all aspects of the marketing mix, from strategic communications and marketing, through PR to social media.You have a demonstrable track record of delivering marketing strategies and plans that meetcommercial and revenue goals.Experience of working in a fast growth, start-up or entrepreneurial business would be preferable.

Specifically, you will:

• Have a strong understanding of traffic acquisition channels: SEM as well as a good knowledge of Social Media.
• Have an in-depth knowledge of online and social media, email marketing and retention strategies
• Be a natural creative who can both brief agencies and create message driven, engaging copy yourself
• Be commercially astute with a solid understanding of a company's commercial revenue drivers
• Have a minimum of 5 yrs experience in Marketing Comms, PR and Media
• Be a thoughtful and engaged personality and have a passion and enthusiasm for Social Business in all its forms and for Environment/Climate issues in particular.
• Know well and have existing relationships with the journalists covering environmental, energy and sustainability issues for UK broadsheets and specialist media channels, as well as with the leading social/impact investing commentators and channels, such as; Business Fights poverty, ClearlySo, Skoll Forum, Schwab.
• Understand the opinion formers, corporate and organizational decision makers and end stakeholders for these sectors intimately. You know how to access them, and what messages they will be interested in and engaged by.
• Be an absolute self starter, have very strong organisational and interpersonal skills, self-belief, attention to detail, and ability to work under pressure whilst handling multiple work streams.
• Enjoy working within a small team but with absolute responsibility for your deliverables, and you should be able to achieve a lot within limited, but sensible, budgets.
• Be entitled to work in the UK

About ClimateCare

ClimateCare is one of the oldest and most respected organisations in the carbon market. We were founded in 1997 and pioneered the development of the voluntary carbon market. The business was purchased by J.P. Morgan in 2008 and became part of the Global Commodities team.

We have recently undergone a Management Buy-Out - and are operating as an independent 'profit for purpose' or 'social enterprise' entity again. We continue to uphold the highest standards for quality and credibility and pursue best practice at all times as a foundation to our business.

ClimateCare has been actively involved through every stage of the carbon life-cycle over the last decade: from the launch of the first Gold Standard efficient cook-stove project to initiatives that convert waste sugar cane into clean renewable power, through trading and risk management, to full service client management. Today we run many of the world's largest corporate carbon offset programmes.

From our offices in Oxford and Nairobi, Kenya, our small team of world leading experts develop and consult on innovative Emission Reduction Projects globally - with a focus on Sub Saharan Africa and the Least Developed Countries (LDCs). These projects sit on the emerging nexus between private sector finance and the climate/development/aid sectors, (for example: we are now at the forefront of developing carbon credits from projects that distribute clean water across Sub-Saharan Africa). Our projects demonstrate how both Climate and Development goals/outcomes can be achieved at scale, whilst returning profits commensurate with, or in excess of, normal private sector returns.

ClimateCare has been delivering emission reduction projects on the ground in LDCs for the last 14 years which has given us best in class project selection, efficiency and risk mitigation capabilities. This, together with a proprietary Delivery Risk Mechanism for assessing project viability, means we can deploy investment funds rapidly and efficiently to achieve the twin aims of profit and social development - positively impacting the UN's Millennium Development Goals.

Remuneration

Up to 50k dependent upon experience, plus bonus and stock options.

Application Process

Please send an email to business@climatecare.org with a covering letter with the file named in the format "LastName MM" and your Curriculum Vitae with the file name "LastName CV" by the 15^th of October.